Themed auction fundraisers make more money
There are so many ordinary fundraising events how do we get people to show up? This is a common question we receive at Auctria. Auctions that are themed can be money magnets! People that are having fun spend more time and money at auction fundraisers.
Make your auction stand out with a theme. Using a creative theme to make your event extraordinary. FUN in fundraising and with an auction this is a perfect pairing! Fun gets attention, excitement breeds build excitement to create a buzz. Reach your target audience early and regularly to encourage engagement, sharing. Brand the all auction communications around the theme to drive drama and create a frenzy. On social networks create logo, photos, videos that promote the fun in the the FUNdraising event.
Be Strategic and don’t go overboard. Invest just enough to raise a buzz but not too much to cut into the total dividends. Match the digital branding with the theme to attract attention will show commitment to the theme and forecast the future fun to be had at the event.
What is the best way to theme an auction for the most return on the investment?
We asked Stephen Kilbreath about whether theme auctions/galas make more money?
In his experience the answer is YES, if the crowd participates in your theme.
“Wearing a costume, or specialty clothing to an event is a lot of fun! When your guests really get into it they will have more fun, and spend more money! Themes aren’t just for schools anymore. I have done plenty of theme / costume events for non-school auctions. Recently, a school I do the auction for had a Rock N’ Roll theme, and it was AWESOME! We aren’t talking 60s or even 70s, and definitely not current. We were talking 80’s hair bands! We had so much fun, and incorporated a lot of music into the event, which got people singing and dancing, and most importantly spending money! We made 347% of live auction value.”
Here are few images from Stephen's auctions with fun themes. For more inspiration view the entire gallery of auction fundraising themes.
Stephen’s Favorite Standard Themes for Auction:
- Under The Big Top / Carnival
- 80’s Night / 80’s Movie Night / 80’s Music Night
- Disco Night / 70’s Night
- Tailgate / Sports / Golf / Your Favorite Jersey
- Rock N’ Roll
- Havana Nights / Cuban Theme
- Great Gatsby / Roaring 20’s / Speakeasy
- Black & White
- Masquerade / Mardi Gras
- Country Night / Blue Jeans & Boots
- Oscar Night / Red Carpet / Lights, Camera, Auction!
- Hawaiian / Luau
- Poker Night
- Wine & Cheese
Stephen’s Extraordinary Themes for Auction:
- It’s A Wonderful Life
- Superhero / Heroes & Villains
- Willy Wonka
- Hogwarts / Narnia
- James Bond / Casino Royale
- Rio / Paris / Arabian Nights / Venice / Italian / India
- Dr. Seuss
- Wizard Of Oz
- Around The World In 80 Days
- Medieval Feast / Game Of Thrones
- Under The Sea
- Winter Wonderland
- Disney / Pirates Of The Caribbean
- Breakfast at Tiffany’s
- Fashion Show
Priceless & One-of-a-Kind Auction. What in your community is special? How can you make the ordinary priceless? This can take on the entire theme of the event or a few special items. When including one of kind of items for auction the final bids soar. Unique auction items can be a dynamic way to increase overall charity awareness in addition to the auction.
Here are some fun auction fundraisers that have been in the news:
Special thanks to Stephen Kilbreath, Auctions & Events. Stephen’s insight is based upon real life experiences as a professional auctioneer fundraiser helping groups for over 20 years meet their goals. Stephen is fun fundraising auctioneer who comes staffed with his team of Night-Of Manager, Recorder, and Spotter. If you want to learn more visit their website or follow him on Facebook.